Logo Design: Alberta Biodiversity Festival

Wilder institute/Calgary Zoo and Bow Habitat Station

Contributions > Logo Design / Visual Identity / Brand System / Digital & Print Applications

Overview

The Alberta Biodiversity Festival is a collaborative event uniting organizations, communities, and conservation efforts in celebration of the province’s diverse ecosystems. Following its renaming, the need arose for a visual identity and logo that could unify the festival under a recognizable, meaningful mark, reflecting both provincial significance and collaborative spirit.

Approach

Developed for the Wilder Institute/Calgary Zoo in partnership with Bow Habitat Station, the project required balancing multiple priorities: authentic representation of Alberta’s biodiversity, alignment with Government of Alberta brand standards, and clear communication of a joint mission.
Created a logo featuring a whooping crane—symbolizing terrestrial conservation and the Zoo’s Species Survival Plan—paired with a fish to represent Bow Habitat Station’s focus on aquatic ecosystems.
Combined these elements into a cohesive, flexible mark that visually conveys ecological interconnectedness and partnership.
Designed the identity system for longevity and adaptability, incorporating the Government of Alberta’s “Sunset” color palette and clean, modern typography from the zoo’s brand.
Ensured the visual identity could perform consistently across digital, print, and environmental uses, supporting both immediate recognition and future expansion.

Outcomes

Delivered a distinctive, versatile logo and supporting visual system that unifies the festival’s presence across all applications.
Established a brand identity that balances institutional, partner, and creative requirements without sacrificing clarity or impact.
Provided a flexible foundation for continued festival growth and evolving communication needs.

Impact

Strengthened festival recognition and public engagement year over year.
Supported a cohesive, mission-driven narrative for both organizers and audiences.
Enhanced collaboration and visibility for Alberta’s conservation organizations.